Ed has always been dedicated to his customers, and this has been evident in his desire to grow with them and provide the services that they need. Shortly after becoming general manager, he added offset printing to the letterpress shop, for example, “Because the customers wanted it.” In 1976, the healthy and successful offset and letterpress company again responded to its market by entering the growing pressure sensitive label business, with the purchase of a six-color Mark Andy flexo press.

Ed Etter III, who joined his father in the early 1970’s, rose to the position of general manager, following Ed II’s decision to become a consultant in 1990. Under Eddie III’s leadership the company has continued to maintain its strong position in the industry by keeping its equipment up to date and well maintained. In 1992, the company expanded again when it moved from its 17,500 sq. ft. building to a modern 30,000 sq. ft. building. The new offices and plant were built for durability and growth, and the company is positioned to do just that. The company has experienced steady growth by maintaining traditional standards of quality and service, while offering innovations that customers expect.