In these “unprecedented times,” phrasing we’ve all come to understand as being metaphorically applicable to nearly all of life’s experiences in this new normal, the label industry, where it is literally applicable, is doing well despite these times.  Labeling, both as a printing service and a technology, has proven itself essential – with population growth comes product growth, and with product growth comes packaging, and therefore label growth; with consumer safety concerns comes product scrutiny, and with product scrutiny comes security, and therefore innovative labeling technology. Nothing to date has made these truths more evident than the COVID-19 pandemic. In our new normal, being a labeling solutions service provider means we are in the right place at the right time